The right pillow can make a difference in your sleep. So, here are a few guidelines that may be helpful to you when choosing the firmness that is right for you. The goal of a "perfect fitting" sleeping pillow is to relieve stress on the neck. So we recommend:

A Soft Pillow for stomach sleeping.  A Medium Pillow for back sleeping. A Firm Pillow for side sleeping, unless you are petite.  If you are a petite side sleeper, a medium pillow may be a better choice. 

Fibre and foam pillows both have their own unique advantages. It is a matter of personal preference what one likes better. The ideal fibre pillow uses fine siliconised fibers where as the ideal foam pillows use high quality super soft grade foam.

Memory foam pillows are the best when it comes to perfectly aligning the neck and the spine in the sleeping positions, hence they are recommended. They are intelligent pillows which adapt to your movements

The average pillow lasts for two to three years, even though foam pillows are generally effective for only two years.  If your back, neck, knees, or ankles are sore when you wake up in the morning, it may be time for a new pillow. In addition, many people want a new pillow when their current pillow is especially lumpy or especially stained, though dirt on your pillow does not impact your sleeping comfort.

Pillows provide a home for dust mites, fungal spores, and other allergens, and consequently, a poor or dirty pillow can contribute to asthma or allergic sinusitis (not to mention the headaches or nasal congestion that are unrelated to allergies). Ask your doctor for pillow suggestions, and look into pillows that advertise allergy protection. 

Many people use pillows of all sizes for decoration. These novelty pillows come in all shapes, sizes, and colors and you can put them on living room furniture, in decorative baskets, on the bed, or any other number of places

You should never wash a Core fiber pillow in a machine. ALWAYS WASH BY HAND using the following steps:

1. Thoroughly soak the pillow in a sink or tub filled with lukewarm water and a small amount of mild detergent.
2. Press or flush water through the pillow until clean.
3. Press out excess water.
4. Rinse in clear water to remove detergent and any remaining soil.
5. Press out excess water and allow to dry flat. DO NOT HANG OR FILLING WILL SETTLE.
6. Refluff when thoroughly dry by punching on the diagonals.

In a word, “no.” Well actually you can wash it, but then you won't want to use it again. You see, memory foam is made of thousands of tiny polyurethane bubbles all stuck together, and these little bubbles have an open cell structure. That means that the walls of each bubble are full of holes, like a wall in a house with windows and doors.

So when water, or any liquid, gets on a memory foam pillow, it soaks right into all the thousands of little holes in the cell walls. Each cell wall allows water to pass into its cell. The cells fill up, but because of the way water works (a thing called surface tension), the water kind of sticks inside each little cell. It’s nearly impossible to dry. The water will stay inside the cells for days, week’s maybe.

By the time your pillow dries out, stuff will have started to grow inside, and then you won’t want to sleep on it any more. Even if there was no problem with drying a memory foam pillow, they are impractical to wash. A washing machine and dryer will tear up memory foam.